It has been the third day of my company
training on innovation from Monday. Being a marketer, we are always taught to
get the right consumer insight, craft the brand vision and deliver 360-degree
marketing campaign. Sometimes I wonder we actually spend more time to
understand our consumers than to understand ourselves. If a good insight states
the truth that changes the way we see the world, how well do you know the
insight of yourself that changes the way you see who you truly are and what you
truly want?
In the training yesterday, we were taught
that having an innovation is like kissing frogs. Only by kissing the frogs, you
know whether it turns to be a prince aka brilliant product. And most of the
times, the frogs are just frogs. But if you don’t try, you’ll never know. This
just gives me something to think: If our inner potential is the prince, how
many frogs do we need to kiss to unlock that and live our dream? And does
everyone have at least one prince ultimately? Or some of us are just born to
have only frogs?
Since I was fifteen, I have been kissing a
lot of frogs. My frogs include piano, guitar, French, Japanese, fashion design,
graphic design, ice skating, wakeboarding, economics and now, marketing and
writing. Most of them turn out to be just frogs. It starts off with anticipation
and fantasy then eventually ends up with no where. Or maybe we just assume the
prince will come right away once you kiss the right frog. But the truth,
perhaps, is that you need to commit to kiss the frog in your lifetime to turn
it to be a prince. Perhaps, we need to bet our time, hard work and hope into
some frogs that we believe they can turn princes and lifetime success.
“Everyone seeks happiness, but we don’t
always know what makes us happy, even if we think we do.” I learnt this from a
random line in the training presentation yesterday. But really, we don’t know
even if we think we do. All we can do is to take the chance, kiss the frogs,
and finger cross.